Just a Reminder: Pictures Sell Cars
Back when the internet was still young and the automotive industry had not fully embraced it, those dealers who were utilizing it to expose their inventory online were still having trouble with images....
View ArticleWhy Putting Your Social Media on AutoPilot is the Best Answer for Many Car...
The original purpose of social media was to allow people to share things in their life or that they find important with other people regardless of where they are. Over the years, there have been many...
View ArticleWhy Car Dealers Should Adopt a Modern Digital Merchandising Strategy
Most people have mastered the skill of shopping. They have been on the internet for so long that they understand the power of choice that the internet gives them. In fact, there are people hitting the...
View ArticleOn Social Media, the Middle Ground is No Man’s Land
The evolution of automotive social media has been an amazing thing to behold over the years. We’ve all seen strategies come and go. Some worked. Some didn’t. Today, we have the luxury of having...
View ArticleIf Your Inventory is Everywhere, It Won’t Be Missed
There are two primary strategies when it comes to car dealer inventory marketing. The first has been around for a while. The wide approach says that dealers should be putting their inventory out there...
View ArticleNever Underestimate the Exposure Power of Social Media
In the automotive, powersports and marine industries, social media has experienced a rocky existence. On one hand, the promise of massive exposure has been intriguing and spawned entire companies to...
View Article
